Note. The original findings below have been replaced with fictitious data in order to honor client confidentiality and the NDA.
Background and Context
The Present Study
The purpose of this study is quantitatively measure users' channel tuning behaviors and preferences on the remote. There is a specific focus on direct channel tuning using the number buttons on the AT&T TV remote remote control since traditional channel tuning uses buttons on the remote.
I collected survey data on users' remote usage, in particular focusing on tuning to live channels. In particular, I was interested in comparing the Google Voice Assistant, a unique feature of AT&T TV, to traditionally entering channels on the number pad.
As a result, the Google Voice Assistant feature on the remote was heavily marketed. Further research, such as a literature review, was conducted on how to support new users to onboard users to the AT&T TV Google Voice Assistant feature on the remote.
After developing teaching tips about Google Voice, AT&T TV customers on a monthly survey stated their satisfaction increased by 14% with "Tuning to TV Channels," 7% of "Use of Voice Search," and 19% with "Ease of Use of the System" from February 2020 to March 2020.