I’m David DW Liu and I leverage data to inform insights and strategies. I am a UX researcher with 8 years of experience managing research projects, mentoring researchers, and strategizing collaboration cross-functionally. Through my empathy, I aim to understand and improve the experiences of people. I do this by answering questions such as who, what, why, and how.

Outside of research, I enjoy attending community events, arts & crafts, and traveling. I am also an advocate of diversity in Science, Technology, Engineering, and Math (STEM) and STEM education

· Research Tools: STATA, SPSS, R, MAXQDA, UserZoom, User Zoom Go, Qualtrics, SurveyMonkey, dscout, and UserTesting

· Qualitative Research: usability studies, A/B testing, thematic analysis, contextual inquiry, diary studies, journey maps, persona building, interviews, and mobile ethnography

· Quantitative Research: descriptive and inferential statistics (t-tests, ANOVA, and regression), surveys, and experiments